The Complete Guide to turning your Passion into Profit.
Beading and Jewellery making are the hottest growth areas in the craft world today.
Marketing and Selling your Handmade Jewellery is the only book that focuses specifically on marketing and selling beading and handmade jewellery in the craft market. Vicki Lareau provides practical advice and encouragement to do it right and do it with flair.
- First step: Match your design style and time commitment with the most appropriate target market.
- Second step: learn the nitty-gritty of setting up a home-based business.
- Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage.
- Last but not least: Master the fine art of pricing for a profit.
The reader will revel in the success stories of women who have made it work. Vick, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewellery makers on their way to success.
Talented women everywhere are looking to turn their craft skills into a supplementary or primary income. This book is a compilation of Vicki's knowledge, wisdom and experience, an essential business guide for creative jewellery artists.
Contents
1. First Steps
2. Building Your Portfolio
3. Pricing Your Work
4. Selling Your Jewellery at Craft Shows
5. Selling Wholesale
6. Marketing
7. Managing the Business
Softcover - 96 page - full colour book
Base Metal Beads & Findings (1374)
